5 Things To Keep In Mind When You Start Marketing Your Business
1. Sales Calls
When you start marketing your business online, people start noticing you. This is GREAT, but it also has its downfalls. Not only are potential customers finding you, but so are other marketing and SEO companies. They are starting to see your success and will call you to try to get you to purchase their software or services. Often they'll call and try to scare you into purchasing something from them by telling you that your website has a ton of errors and will never be seen by the search engines if you don't buy their product. Don't let them fool you - your website is fine! We take pride in making sure that all of our customer's websites are up and running smoothly!
2. Social Media links vs. Social Media followers
Here at onTop local we set up 15 social media accounts for your business. Every time you post an article or video, a snippet of each post is sent to each of your social media accounts along with a link back to your website. These links give you good "Google Juice" and boost your website to the top of the search results. However, many of our customers ask about getting social media fans or followers on those accounts, especially Facebook. Having social media followers is certainly a great thing! That means that more people have the potential to see your messages. However, having fans or followers is not vital to your website's search engine rankings - it's the links from these pages to your website that are crucial! If you would like to learn how to get more social media fans, we would be happy to set up a social media consulting session with you. Contact marketing@ontoplocal.com for more information.
3. Spamming your opt-in forms
New websites are often the victims of spam robots filling out opt-in forms with special offers or gibberish. Don't be alarmed! This often happens with new websites and is easily fixed. If you have been inundated with spam form-fills, click here to learn about a feature you can add to your website to cut down on the spammers!
4. Post, post, post!
The most cost effective and powerful way to increase your rankings and leads is to use The Post Place by posting 40 articles or videos a month. The majority of clients are finding great success just posting on a consistent basis. It's important that you utilize the system to its full potential by posting 40 times per month.
5. Mobile is key!
It's no secret that more and more people are using mobile devices to search for services like yours. In fact, more than half of the traffic on Google is from mobile devices. Because of this traffic, Google has issued a directive saying that if you do NOT have a mobile site, your website may be penalized in the search engine rankings. This means that you can post your 40 articles or videos every month, but if you don't have a website and your competitor does, they are more likely to show up higher in the search results than you. For more information about mobile websites, click here.